Milestone Appearance: Chinese Tyres Shine in Bologna
From May 21 to 24, 2025, Rydanz Tyre, a leading Chinese high-performance tyre brand, made its official debut at the AUTOPROMOTEC in Bologna, Italy. As a global industry gathering hosting over 1,700 top enterprises and attracting more than 100,000 professional visitors, the event served as a stage for Rydanz to showcase its technological prowess and internationalization strategy. Throughout the exhibition, the Rydanz booth (HALL15 D6) was constantly bustling with industry leaders and potential clients from around the world. As the only Chinese exhibitor highlighting "racing DNA" as its core selling point, Rydanz became a hot topic of discussion on the show floor.
Technical Dialogue with the World: Knocking on Europe’s Market Door with Innovation
During the exhibition’s industry exchanges, the Rydanz team presented its abrasion-resistant compound technology and new energy vehicle adaptation solutions, which precisely align with market demands under the EU’s 2035 fuel vehicle ban policy. Notably, Rydanz’s outstanding past racing achievements served as a key reference for European clients evaluating product reliability. The multiple preliminary cooperation intentions reached on site covered technical exchanges and exploration of diversified collaboration opportunities, laying the foundation for future market expansion.
Future Outlook: Strategic Focus on European Market and Global Brand Enhancement
Rydanz has outlined plans to strengthen its presence in the European market and will continue to enhance its global brand recognition through participation in international racing events. Departing from the traditional strategy of Chinese tyre enterprises relying on price advantages to enter high-end markets, Rydanz insists on technological output as a core driver, aiming to build a full industrial chain ecosystem spanning product supply to racing services. The brand is committed to providing European customers with "racing-grade safety solutions" and shaping a new paradigm for Chinese tyre brands in the global market.
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